On June 1st, K&IRÈNE, a fine jewelry brand, and the French Chamber of Commerce and Industry in China (CCIFC) came together to present a fine jewelry feast at the Jing An Shangri-La Hotel in Shanghai. A glittering array of over 40 luxurious jewelry pieces, shining brightly like stars, were exhibited on the spot and thrust into the limelight. The night also witnessed the premiere of HAÏMALONG bracelets—an iconic image of the brand.

HAÏMALONG OCÉAN Bracelet

HAÏMALONG OCÉAN Ring

Dedicated to facilitating business and trade exchange between France and China, the French Chamber of Commerce and Industry in China (CCIFC) is an association of French enterprises based in China, as well as one of the largest platforms of commerce and industry. The CCIFC hosts an annual gala to which politicians avidly interested in Sino-French exchange and business leaders from French and Chinese enterprises will be invited. In 2019, K&IRÈNE, a fine jewelry brand, had the honor to receive the invitation and made its unique contribution to Sino-French cultural exchange by means of an exquisite artistic expression—jewelry.

HAÏMALONG FLAMBOYANT Fine Jewelry

HAÏMALONG OCÉAN Fine Jewelry

K&IRÈNE originates in a love legend that commenced six centuries ago. In this very legend, HAÏMALONG and HAÏMAFONG, the unique totem of the K&IRÈNE, represent love and courage and symbolize the spirit that the brand tries to convey. Mysterious and immortal as they are, they get integrated into the jewelry with the amazing magic they possess. Their symbolic power transforms each piece of jewelry into a precious talisman.

ENVOL Fine Jewelry

LUMIÈRE Fine Jewelry

PASSION Fine Jewelry

COURONNE Fine Jewelry

HAUTE MER Fine Jewelry

ONDES Fine Jewelry

The design team of K&IRÈNE is supervised by Cyrille CONRAD, a French master of jewelry design in every sense of the word. The jewelry pieces of K&IRÈNE have been incorporated with enormous French elements, making the splendid culture radiate by means of modern design.

SCEPTRE Fine Jewelry

The night also bore testimony to a special announcement made by K&IRÈNE that its first flagship store in the Asia-Pacific region would be opened at the Peninsula Shanghai on the Bund in August this year, injecting brand-new power of arts into to this city of fashion. In addition, a preferential treatment for VIP, called “Benefit with 9”, was also made known to the public. To be more specific, on the 9th, 19th and 29th of every month, by following the WeChat account of K&IRÈNE, VIP can make online reservation to try on fine jewelry pieces in the store. They will also be entitled to a luxurious VIP package and an exquisite afternoon tea at the Peninsula Shanghai.

This summer, let us all embark on a fantastic jewelry journey with K&IRÈNE.

Abstract: A glittering array of over 40 luxurious jewelry pieces shone brightly like stars and lit the night of Shanghai.