September 8th witnessed the launch of K&IRÈNE, an international fine jewelry brand, as well as the inauguration ceremony of its flagship store at the Peninsula Shanghai. CEO of K&IRÈNE, Mr. Paul William BURKE; Consul General of France in Shanghai, Mr. Benoît GUIDÉE; President of CCIFC, Mr. Christophe LAURAS; an intimate friend of the brand, Mr. HAN Geng; Chief Editor of BAZAAR Jewelry, Ms. JING Jing, along with celebrities and high-level representatives from various circles and journalists from dozens of well-known media companies, were present at the event, bearing witness to this wondrous moment.

Former Prime Minister of France, Mr. RAFFARIN also expressed words of appreciation and congratulation to K&IRÈNE in the form of a video: “We can say that the arts of jewelry has been pushed to its acme by K&IRÈNE. I really appreciate what it has achieved in its own field. I wish the first boutique of K&IRÈNE in Shanghai, a city of charm and charisma, a complete success.”

Mr. HAN Geng is not only a world-renowned film star but also an intimate friend of K&IRÈNE. He participated in the ribbon-cutting ceremony of the brand, wearing jewels from Haïmalong collection, whose elegance and ethereality radiate harmoniously in the company of the true gentleman in every sense of the word. Cyrille CONRAD, Design Director of K&IRÈNE, shared with HAN Geng how he was inspired to create the brand’s main collections. Immersed in the various colorful rays emanating from the precious stones, they soon found themselves on a journey of exquisite jewelry and artistic aesthetics. During the interview, HAN Geng did not reserve his love for K&IRÈNE, “Verily, to be is to love. This is the message that I get from Haïmalong and Haïmafong.”

September 8th also witnessed the presence of Ms. JING Jing, Executive Publisher and Chief Editor of BAZAAR Jewelry, in the opening ceremony. As a well-known fashionista, she spoke highly of the spectacular high jewelry show that K&IRÈNE presented and said that “K&IRÈNE’s design is both unique and bold. In the world of high jewelry, it has developed a style of its own. The ingenuity and wisdom behind it are amazing.”

“To be is to love” is what K&IRÈNE upholds since its inception. It is like a strong spiritual bond that connects a time-honored legend six centuries ago with four brilliant women who are brave enough to love without reserve. The jewels of K&IRÈNE, glamorous and glorious as they are, are infused with the courage that is passed down from previous generations and lasts for eternity. Basking in the rays of humanity that never fade away, every lady is encouraged to write their own legend and romance. Such is message the TVC, To be is to love, tries to convey.

K&IRÈNE Peninsula Flagship Store is not only place where fine jewels converge, but also a gallery that exudes the charms of the East and West. The display area has been meticulously categorized, striking a perfect balance between darkness and brightness. A space of culture, romance and elegance—this is where the oriental charm merges with the French mode of living. Anyone who is enamored of jewelry or arts is more than welcome to visit the store of K&IRÈNE.

As the totem of K&IRÈNE, Haïmalong is a vital element of the main collection of the brand. With its reinterpretation of fashion, Haïmalong conveys the message of love and courage and is well received among celebrities from various circles since its debut. Symbole Collection narrates the legendary oath that was taken six centuries ago by means of superb craftsmanship; Envol Collection tries to reproduce the graceful levity of Haïmafong, turning infinite power into every delicate detail that takes your breath away; Blossom Collection is a secret garden built on precious stones. With its exquisite and extraordinary design, it is both still and changeable, tranquil and exaggerating. With such contrasts, its elegance and ethereality have been brought to its extreme.

Drawing upon the merits of diverse cultures, K&IRÈNE has expressed its own attitude of arts and sense of modernity. With its geographical advantage, it has access to the panorama of the Bund that chants century-old stories right next to the Huangpu River. The gate to the magnificent world of jewelry is already open and awaits your precious presence.