On May 7, 2021, the international luxury brand K&IRÈNE made a glittering appearance at the first China International Consumer Products Expo. Jewelry, watches and other fine products were exhibited, as well as a single piece of royal high jewelry worth tens of millions of dollars.

Haimalong, Guardian of True Love

K&IRÈNE originated from a legend of true love 600 years ago. Following the artistic attainments of Marco Polo, Prince Gu Qinghe of the Ming Dynasty of China followed Zheng He's voyage to Europe and became a famous jeweler at the Royal Court of France, where he met the love of his life, Irene, in Paris. K&IRÈNE is a combination of Gu Qinghe's initial K and Irene's French name IRÈNE, representing the romantic love between the King and the Queen. Together with Mr. Cyrille CONRAD, the French master jeweler, K&IRÈNE has gathered a multinational outstanding team to create K&IRÈNE's extraordinary jewelry artworks with elegant and unique designs, perfect and superb craftsmanship, and rare and high quality gemstones, so that the splendid culture can shine in everyone's heart.

Haimalong is the unique brand totem of K&IRÈNE, which originated from the love token of Irene and Gu Qinghe 600 years ago, signifying love and guardian. The seahorse is the mount of Poseidon, the god of the sea in Greek mythology, which is brave and powerful; the dragon is derived from the spirit and tolerance of Eastern culture, and "Dragon and Phoenix Bringing Auspiciousness". Haimalong, the combination of these two symbols, showing a vivid and delicate modeling, and both the romantic elegance of the West and the mysterious atmosphere of the East, and the collision and integration of Eastern and Western cultures, is the best precipitation of the art of living, which reflects the original heart of tribute to true love.

Special for the day 5.20

At the Hainan Expo, K&IRÈNE launched the new gemstone series of Haïmalong. As a special selection for the day of May 20th, the eyes of Haïmalong are set with precious emeralds while the body are set with colorful gemstones, injecting vivid vitality and full of emotions into the series.

New Arrival of Fashion Categories

K&IRÈNE, with high jewelry as starting point, continues to explore in the field of fashion. At this Expo, five new fashion categories, including watches, handbags, perfume, scarves and neckties, have been launched. K&IRÈNE enrich and convey the brand core of "Love and Guardian" with diversified and personalized product series. The blend of classical and innovative, and the collision of elegant, romantic and dynamic, big-hearted keep the light of true love never-fading and shining on everyone.

Beautiful Spokesperson--International Intelligent Star Irene

In this exhibition, K&IRÈNE launched the brand spokesperson for the first time - the International Humanistic Intelligence Star Irene. K&IRÈNE takes IRÈNE in the brand story 600 years ago as the prototype, applies the leading artificial intelligence technology and integrates the innovative humanistic art expression, vividly recreates the legend of true love 600 years ago in IRÈNE's charming charm. As the brand spokesperson of K&IRÈNE, Irene, wearing the Haïmalong jewelry representing love and guardian, not only showed her professional opinion and fashion attitude in the field of luxury, but also interacted with the audience with her funny and humorous language.

Interactions with Media and Guests

During the exhibition, K&IRÈNE's dazzling jewelry and various fashion items attracted a lot of visitors. Major authoritative fashion media were present, and lots of distinguished guests from various fields came from all over the country. The Design Director Mr. Cyrille CONRAD sent a video call from France, talking about K&IRÈNE's fashion dream with the guests.

Leading the Future Fashion Trend

The debut on the China International Consumer Products Expo shows the unique characteristics and innovation of K&IRÈNE in the field of luxury goods. k&IRÈNE will become the pursuit and aspiration of everyone with more cutting-edge personality and the charm of true love and humanities, and become the leaders of fashion.