K&IRENE, a fine jewelry brand, inheriting from the essence of Chinese and Western culture, holding true to innovation and craftsmanship, participated in the 4th China International Import Expo on November 5, where over 400 pieces of fine jewelry, and more than 100 pieces of fashion items such as watches, handbags, perfume, scarves and ties, worth a total value of over 1 billion RMB, were presented to the audiences. 216 square meters of exhibition hall was filled with dazzling jewelry, innovative and unique designs, inspiring craftsmanship, and guests and friends.

Irene, the spokesperson of K&IRENE (middle), Ms. Jing Jing, the Executive Publisher and Editor-in-Chief of BAZAAR Jewelry (right), and Mr. Jiliang, the fashion blogger (left)

On November 6th, K&IRENE held the jewelry Press Conference of the new collection -- "Haïmalong and Haïmafong" with a starting bid price of 115.8 million RMB. Ms. Jing Jing, Executive Publisher and Editor-in-Chief of BAZAAR Jewelry, Mr. Jiliang, the famous fashion blogger, Ms. Caroline Penard, General Manager of CCI France Chine, Mr. Chen Yu, Executive Vice President of China Gems & Jade Exchange, Ms. Jojo Qin, Founder of K&IRENE, and other distinguished guests attended the event. Ms Annick, Chairman of K&IRENE and Mr Cyrille CONRAD, Design Director of K&IRENE sent their congratulations from France via videos.

Ms. Jing Jing, the Executive Publisher and Editor-in-Chief of BAZAAR Jewelry, Mr. Jiliang, the fashion blogger, Ms. Caroline Penard, General Manager of CCI France Chine, Mr. Chen Yu,

Executive Vice President of China Gems & Jade Exchange and Ms. Jojo Qin, Founder of K&IRENE unveiled the new jewelry collection -- "Haïmalong and Haïmafong".

As a pair of high jewelry pieces with the highest value in the press conference, K&IRENE's new collection -- "Haïmalong and Haïmafong" are a collection of jewelry with a spiritual vitality created with super artistic three-dimensional shapes.

Different from plane jewelry pieces, three-dimensional jewelry in the form of animals requires a high level of craftsmanship, while the originality of "Haïmalong and Haïmafong"without original form reference makes it even more difficult to create. Collaborating with a team of top international designers, K&IRENE instills "Haïmalong and Haïmafong" a lifelike and full vitality through bold design and delicate shapes. The curves, radians and overlapping layers of the diamond feathers on the wings of Haïmafong demonstrate spiritual beauty, while the noble posture of Haïmalong with the dragon pearl in its mouth shows nobility and generosity.

Due to the artistic requirements for excellence and complicated details of the works, limited editions of "Haïmalong and Haïmafong" are produced and have high collection value, only exhibited through private and exclusive appreciation sessions. At present, it has been collected by many international celebrities, such as Mr. Raffarin, former Prime Minister of France, Mr. Ban Ki-moon, United Nations Secretary General, Mr. and Mrs. Jimmy Carter, former President of the United Nations and Mr. and Mrs. Fox, former President of Mexico.

Currently, K&IRENE is being approached by international auction houses with a starting bid price of 115.8 million RMB.

Haïmalong and Haïmafong -- The fusion of Eastern and Western cultures; A true love passed down for 600 years

K&IRENE originated from a legend of true love 600 years ago. Following the artistic attainments of Marco Polo, Gu Qinghe, Prince of the Ming Dynasty, followed Zheng He's fleet to Europe along the Silk Road, became a famous jeweller at the French Royal Court and met love of life, IRENE, in Paris. As a token of their love, "Haïmalong and Haïmafong" witnessed their true love to protect their lives.

"Haïmalong and Haïmafong" have also become the unique brand totem of K&IRENE. The dragon and the phoenix, from ancient Chinese culture, represent mysterious and powerful forces, and carry an endless number of good wishes. The seahorse, the mount of Poseidon, the God of the sea in Greek mythology, is heroic and powerful. "Haïmalong and Haïmafong" combines the Western seahorse with the Eastern dragon and phoenix, blending Eastern and Western cultures in a vivid and delicate shape, combining the mysterious atmosphere of the East with romantic elegance of the West. Inspired by the profound culture of the East and the West, "Haïmalong and Haïmafong" created by Irene is an artistic precipitation and inheritance of the legend of true love 600 years ago.

Glow the beauty of jewelry art with innovation and craftsmanship

At the press conference, Ms. Jing Jing, the Executive Publisher and Editor-in-Chief of BAZAAR Jewelry, wearing the K&IRENE Fine jewelry "Haïmafong Inseparables", shared her views towards jewelry fashion with Mr. Jiliang, the fashion blogger.

A jewelry piece inspires the imagination and brings out the greatest creativity in a gemstone. Today, people's motivation for buying jewelry has changed from simple decoration to the pursuit of creative expression. A piece with enhanced charm, touching stories and extraordinary creativity has become the first choice of a growing number of young people, telling a distinctive fashion attitude.

Mr. Jiliang, the fashion blogger

Ms. Jing Jing, the Executive Publisher and Editor-in-Chief of BAZAAR Jewelry

K&IRENE has created lifelike, exquisite and dynamic animal images -- Haïmalong and Haïmafong with its extraordinary imagination of culture, which has a spiritual charm inherited from the legendary story of true love 600 years ago. Collaborating with the international top design team, the brand keeps perfecting craftsmanship, always adhering to the pursuit of high quality, and creating one of the best exclusive pieces, which are led by craftsmanship and show the infinite charm of jewelry.

The 360° twisted ring, the diamond necklace like a blossoming flower, and the clever use of 1+N multi-function. These hard materials are given another kind of spiritual vitality, in the hands of K&IRENE's designers, breaking through the bones of tradition and possessing a new artistic expression, which is vivid and infectious.

Interact closely with the global spokesman Irene through Naked-eye 3D Technology

The K&IRENE exhibition hall was designed with a large interactive screen, while IRENE, the brand spokesperson appeared on the screen and interacted closely with the visitors to the Expo and unveiled the beauty secrets of IRENE's personal jewelry box.

Irene, the spokesperson of K&IRENE interacted closely with the visitors through Naked-eye 3D technology

IRENE, an intelligent idol from the "metauniverse", has a number of "the first in the world": The first hyper-realistic intelligent idol to appear on the cover of Harper's Bazaar; The first hyper-realistic intelligent idol to enter the United Nations; The first hyper-realistic intelligent idol to make her first public appearance in New York's Times Square; The first hyper-realistic intelligent idol to hold a concert. As the brand spokesperson of K&IRENE, IRENE breaks the boundary between reality and virtual, and breaks through the limits of technology and art, and leads fashion and defines trends with her unique personality and charm.

In heartfelt guardianship of true love, the moments of happiness are carved out, just like each dazzling natural diamonds of K&IRENE. The finest cutting craftsmanship reflects the moving stories of different aspects of true love, which is full of romantic poetry and magic. K&IRENE has created its own characteristics and style in the field of luxury, and will become the pursuit and aspiration of everyone and lead the fashion trends with a more cutting-edge attitude and the charm of true love and humanity.